Ecommerce Case Study - TELUS Mobility
Scenario
Growing by leaps and bounds, Canada's leading cell phone provider needed to enhance its online store to handle increasing sales and customer demands.
Unique Challenges
TELUS Mobility required its new catalog and ecommerce solution to be up and running in weeks - not months, as such an undertaking typically requires. Moreover, the new solution had to be flexible enough to handle the company's rapidly changing needs.
In short, TELUS wanted a single database that would display specific phone and plan requirements for all ten provinces in both French and English, depending on user location and preference. The new store also had to plan for and integrate with:
the current inventory and fulfillment system.
customer programs and special offers.
special stores e.g. for employee, B2B and partner sales.
How StoreBox Helped
Acro Media kicked into overdrive to launch TELUS Mobility's custom ecommerce solution within the target time frame. For the TELUS Mobility team, StoreBox instantly reduced the number of employees and the amount of time required to update and maintain products - and reduced the potential for errors across their multiple storefronts. Customers noticed a speed difference too, as purchasing a phone and plan became easier and faster.
Today, all online purchases successfully integrate with existing fulfillment and order management systems for seamless backend operation. StoreBox's flexibility will support continued growth as TELUS Mobility expands the reach, volume and variety of its offerings.